Prolific Beats Perfect

Hey friends,

I just listened to an amazing podcast episode.

Chris Do from The Futur was interviewing my friend, entrepreneur and author Dan Priestley about how to create a personal brand.

There were two lessons in there that I think apply to everyone.

🏗️ 1. Prolific Beats Perfect

The point of creating content (from a business perspective) is so that your audience develops a connection with you.

People increasingly want to buy things from other people, not faceless corporations. And the way to inspire people and deepen that relationship with them is through being prolific. Create things weekly, daily, finish projects quickly.

The more you create, the higher your chances of making that one video or blog post that strikes a chord.

In other words, quantity beats quality.

Take the Beatles, for example. They wrote on average one song every ~8 days for 12 years, and often multiple albums in a year. They didn’t spend years agonising over every little detail – but their songs are still legendary. If they’d been perfectionists, they probably wouldn’t have gotten as far as they did.

The point is – don’t don’t set your quality bar too high. Just get out there and create.

⏳ 2. Content is Time Travel

This is really true.

For example, Dan wrote his book Key Person of Influence 12 years ago. And all these years later, Chris Do read it, vibed with the ideas, and invited Dan onto his podcast.

So in a way, Dan-from-12-years-ago communicated with modern-day Chris in a time-travelly kind of way. And it let to new opportunities, with the two guys chatting on a podcast, becoming friends, and potentially working together on a business.

So remember – with every piece of content you put out there (especially on a platform with longevity, like YouTube or a blog), you’re leaving a breadcrumb trail that will lead interesting people to you in the future.

Have a great week!

Ali xx

生词记录

prolific 高产

perspective 视野，角度，观点，前景，展望

strikes 打击，袭击

chord 琴弦

quantity 数量

quality 质量

Beatles 披头士乐队

multiple 多重，多个，多次，倍数

agonising 苦恼

perfectionist 完美主义者

longevity 长寿，寿命

breadcrumb 面包屑

文章概述

作者听播客有感，给我们分享的两个经验：

多产胜于完美。告诉我们初创时期应注重数量，以数量取胜，忽略部分细节

告诉我们写下/拍下（记录）的内容也许将来会为我们带来机会，就像一场跨时空的相遇

个人感悟

个人认为作者分享的两个经验具有局限性，其更加适合自媒体创作的相关人员，而非作者认为适合所有人，尤其是以数量取胜的策略。

在自媒体初创时期，想获得关注度确需不断创作获取观众的眼熟，若想维持一批稳定的观众并得到认可，后期也必定需要改善质量，不然无法长久。若做的是其他相关行业，例如零售，餐饮等，质量无法保证，数量根本无从可谈。

英语提升